Initial Assessment
A major retailer in India approached us with fragmented keyword targeting and low rankings for core topics. Our first task was a structured audit to gauge the current semantic footprint.
Semantic Clustering Phase
We mapped keywords into actionable clusters built around search intent, identifying priority pages and overlooked content gaps relevant to their primary market.
Site Structure Overhaul
With the clusters defined, we rebuilt the site architecture so top categories and navigation matched user intent, improving both search indexing and user journey.
Measurable Results
The client observed greater organic traffic to key category pages, longer session times, and improved rankings for semantic target groups. Results may vary.